In my musings about communications, I stumbled upon an interesting new movement in company promotion. There is a program
based out of New Orleans that works with entrepreneurs to enhance their social
media presence. Aspiring business
leaders must apply and be accepted, and in turn receive guidance throughout the
production of their companies. This
program, called NOLAbound, cites many specific ways to improve upon the
professional face of one’s company. They
assist business people in becoming social media ambassadors, a term I had never
heard before. A social media ambassador runs
campaigns that vocalize and characterize the company, as well as attaching it
to pertinent communities online. Their
success is quantified by how well they reach various populations, and
specifically in attaining access to greater resources. Being able to network efficiently allows one
to gain fruitful partnerships, ideally propelling them into a position of
authority within their market. One of
the main way social media campaigns gain attention is by targeting prominent
bloggers and figures within the market, and using their appeal to acquire more
followers. It was interesting to think about companies actively selecting
people to represent their company online.
Essentially, a social media ambassador is an online public relations
professional. Companies must be very
selective about who they choose to represent their company online, especially
because once content is released to the Internet, it can never be completely destroyed. Social media ambassadors must be creative,
strong writers, and reliable. These professionals especially have to make
themselves present enough online to draw in consumers, but not overbearingly
so. I appreciate the fact that social
media has become a quintessential part of brand success and loyalty. As a communications major, it is encouraging
to see the skills I am learning applied to a real-worldly environment.
Check out the NOLAbound website here!
No comments:
Post a Comment